The movie story deals with Karthik who returns to India after completing his graduation in the United States and his mother decides to get him married to her brother Dhanunjay's daughter Indu. When Karthik's father goes to Dhanunjay's house to ask the same, he gets insulted. Dhanunjay plans to be a Mayor and Karthik decides to teach him a lesson and marry his daughter. Firstly, he kills the possibilities of Dhanunjay turning a Mayor. Later he joins Indu’s college to somehow convince her for the marriage where he encounters Bhagyam who falls in love with him whom he misunderstood as Dhanunjay's daughter. Conflicts rise between Karthik and Indu which builds their rivalry. By the time he comes to know that Indu is his cousin and not Bhagyam, he broke up with Bhagyam because of Indu's revenge. Karthik ends up challenging Dhanunjay who then approaches a gangster Obul Reddy. Indu acts as if she loves Karthik so that she can escape from there and find her lover whom she never saw. That person helped her friend elope with her lover on the night of her marriage and neither Indu nor that person knows each other's features and looks. On seeing Karthik's photograph, Obul Reddy asks his whereabouts as he was that person who helped his brother's fiancée who actually was Indu's friend who eloped with her lover that night. Meanwhile Karthik and Indu escape from there and on knowing her love story, Karthik decides to help her and gives up his word given to his mother. Meanwhile Karthik saves Peddi Reddy from Gangi Reddy's men and Indu poses as Karthik's lover who eloped with him as her parents did not approve their marriage and also a gangster is looking for them. As an act of gratitude, Peddi Reddy takes them to their house where they are kept in safe custody. But shockingly they find out that Obul Reddy is Peddi Reddy's son and Indu's friend actually was Gangi Reddy's daughter.